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Our Philosophy

Making Real Estate Easy

"The Difference Is In The Details"

Our slogans: “Making Real Estate Easy” represents how a real estate experience should be. “The Difference Is In The Details” is how the process becomes seamless, whether buying or selling, building a new home or remodeling your home. Our commitment is that your experience will be stress-free so that you can spend more time enjoying your home…for years to come.
Spectrum Group has been serving the Greater Lehigh Valley for over 40 years and has thousands of satisfied customers.

Our History

Making Real Estate Easy

Ken Snyder, broker and principal of Spectrum Group has seen the real estate market go up and down over his 43 plus years in business. But, there is one thing that hasn’t changed for him and his team. “Our commitment to you, our customer is how Spectrum Group has been able to provide quality real estate services to the greater Lehigh Valley area.” From buying and selling a home, to building a home to remodeling an existing home, these services are provided through Real Living – Spectrum Real Estate, Spectrum Homes and Spectrum Remodeling.

At Spectrum Group, we help make one of your most important decisions easy. With over 43 years of experience, we are committed to delivering quality, value and consistency through every step of the real estate process. Our customer-centric approach focuses on you, by using the latest technology and professional resources available for any kind of real estate transaction. For example, imagine buying and selling a home with complete access to the inventory that meets your needs? Or, if you are looking to build your first home or remodeling an existing home, imagine tracking the day-to-day progress on your mobile device?

Whether you are buying and selling a home, building a home or remodeling an existing home, it is OUR COMMITMENT that your experience will be stress-free, so that you can spend more time enjoying your home … for years to come! And don’t forget to inquire about our rentals, self-storage and land development programs as well.

Company History
1977 — Ken Snyder obtains his real estate license to work for Sam McClenahan.
1980 — Ken purchased the brokerage and formed Spectrum Real Estate.
1982 — Ken became Broker Owner of Patt White Realtors’ Whitehall office Better Homes and Garden franchise.
1992 — Spectrum Homes, Inc was formed.
2001 — Better Homes and Garden became GMAC Real Estate.
2004 — Spectrum Land Acquisition was formed.
2006 — Spectrum Group & Affiliates was formed.
2006 — Spectrum GMAC Real Estate was formed.

Meet The Team

Ken Snyder

Spectrum Homes is a local Lehigh Valley family construction company that has been building homes in the Lehigh Valley for over 40 years. Ken Snyder, CEO of Spectrum Homes, built the company on the foundation “The Difference Is in The Details” and quality products.

“The construction industry sure has changed over the years” states Ken Snyder. Change is inevitable, when building a home for our clients we approach each home as it should be… a custom home for our Customer. An educated Customer is a good costumer. They understand what their desires are and have a good idea of what they want to achieve when building their home. We take into consideration the families needs when reviewing the building sites, floor plans, the homes special features and finally the selections that are made during the building of their home.

We prefer to talk about function and flow with today’s clients. How will you live in the home from day to day, what type of design will work for you?

As for the façade, it’s a white canvas approach at Spectrum Homes. Today’s finishes are very detailed with lots of options. We have seen all types of facades including traditional center peak to a craftsman design and southern charm with covered front porches.

Websites like Houzz and Pinterest have become part of our design build consultations. Today’s clients have researched details for their future home such as moulding details, island designs, master bathroom finishes, master bedroom finishes and color palettes to be followed throughout the home.

Craig Snyder

Brandon Szoke

Tadd Kehler

Bart Snyder

Jonathan Siegfried
Len Breidinger
Marty Csencsits
Bart Snyder

Linda Snyder

Sharon Miller

Sherry Elias

Amanda Pomajevich

A reputation built on quality and value

Transitional Housing
Ken Snyder, a baby boomer himself and lifelong resident of the Lehigh Valley, understands the need for transitional housing. Therefore, he introduced The Lifestyle Series of homes into his own company featuring first floor master suites, ranch plans and in-law quarters. Even with all of the changes occurring in the construction industry one thing has not changed at Spectrum Homes, is Ken’s commitment that your experience at Spectrum Homes be stress free, so you can spend more time enjoying your new home for years to come. “The difference is in the details.”

Spectrum Homes — New Construction
Spectrum Homes provides a “full spectrum” of award winning floor plans, communities and new construction services. Our building process ensures a stress-free environment by clearly defining your goals and expectations up front to deliver a consistent, successful and on-time experience.

Spectrum Homes — Remodeling
Spectrum Homes Remodeling represents the highest standard in quality craftsmanship to add maximum value to your home. Our systematic approach to home renovation eliminates any guesswork between Spectrum Homes, our customer and our trades-people to deliver a consistent, successful and on-time experience.

Awards and Affiliates

  • Member, Lehigh Valley Builder’s Association
  • Member, National Builder’s Association

  • Recipient, “Quality Builder’s Golden Achievement” Award
  • Recipient of “2013 Quality Builders” Award
  • Recipient of “2012 Quality Builders” Award
  • Recipient of “2011 Quality Builders” Award
  • Recipient, “Target Select Builder’s” Award
  • Pioneer Award from “Parade of Homes” Recipient of “Builder of Integrity” Award

  • 2008 Reader’s Choice award – “Best Builder/Developer – Spectrum Homes, Inc./Spectrum Land Development, Inc.”
  • 2009 Lehigh Valley Builders Association award – Commercial Remodeling awarded to Spectrum Homes, Inc.
  • 2009 Lehigh Valley Builders Association award – Model Home over $450,000 awarded to Spectrum Homes, Inc.
  • 2007 Lehigh Valley Builder’s Association “Community of the Year” Tivoli Gardens

  • 2006 Builder of the Year
  • 2006 Community of the Year
  • 2006 Salesperson of the Year
  • 2005-2006 Builder of Integrity Award from Quality Builders

  • 2005 Homes 2000 – 3000 sq. ft. Over $250,000 Award
  • 2005 Model of the Year 2005 Salesperson of the Year
  • 2004 Salesperson of the Year

  • 2001 Builders’ Association “Model Home of the Year”
  • 2000 Builders’ Association “Model Home of the Year”


The Spectrum Homes Selection Room provides a convenience to our clients prior to construction and during the construction process. The selection room allows our clients to see some of the possible options available prior to finalizing their construction budgets. It also provides a central meeting point where our clients will meet with our Customer Liaison to start their color selection process.

Spectrum Homes uses the best building products and materials!

  • AdvanTech Subflooring
  • ZIP System Wall Sheathing
  • Andersen Windows
  • Bilco Basement Doors
  • CertainTeed Siding
  • EFM Boilers
  • GAF Roofing
  • Johns Manville Insulation
  • KraftMaid Cabinets
  • MI Windows
  • Moen Faucets
  • Overhead Garage Doors
  • Schlage Door Locks
  • Simonton Windows
  • Therma-Tru Doors
  • Trane HVAC
  • Whirlpool Appliances

The Spectrum Homes Selection Room room features quality products and materials such as:

  • Exterior finishes
  • Flooring options
  • Stairway designs
  • Cabinetry
  • Plumbing fixtures
  • And more!